Contributing Monkie Sarah Backhouse
Target’s GO International banner offers the hoi polloi a chance to wear designer clothing for a fraction of the price. In the past, the Minnesota-based corporation has collaborated with cutting-edge designers like Alice Temperly, Proenza Schouler, Loeffler Randall, Patrick Robinson and Jovovich-Hawk. But this time it’s different. For its eleventh GO venture, Target will be delivering certified organic clothing by teaming up with ethical icon Rogan Gregory.
Gregory is rock star in the green fashion scene, carving a niche with his own label, Loomstate, as well as Ali Hewson and Bono’s label, Edun. So, what would tempt this stickler for sustainability to join forces with a mass retailer like Target (who — let’s face it — hasn’t had the most stellar environmental record to date)?