Pro Skater Bob Burnquist And His Friends Are Taking The Fitness Business Green

bobburnquist 03 Pro Skater Bob Burnquist And His Friends Are Taking The Fitness Business Green

Pro Skater Bob Burnquist And His Friends Are Taking The Fitness Business Green. How by focusing on Fitness apparel of course. Fitness makes me think of athletic apparel. Which reminds me of the days I worked at a major athletic shoe licensee here in West L.A. The marketing director at the time always used to say “FORM FOLLOWS FUNCTION.” I never bothered to ask what it meant, although I found myself repeating it when ordering food, dating or getting new pair of pants. That’s why Wikipedia is the greatest thing ever… and the Wiki sez: “form follows function… the basic principle stating the shape of an object should be predicated or based on its intended function or purpose.”

And that got me thinking G Fitness… what would it look like if fitness followed sustainability? (An exhausting intro to an article, I know… welcome to my mind.) In my effort to answer my new question, I found the Action Sports Environmental Coalition (ASEC).

ASEC, supported by action-sports athletes, industry leaders and natural-products companies, aims to answer their own question: “What would happen if the action sports industry became a role model for sustainability?” (Fitness Follows Sustainability?). ASEC founders Frank Scura, Bob Burnquist, Jen O’Brien and Damon Way answered the call in 2001 by creating the organization. ASEC specializes in progressive eco-education and empowers people to adopt a sustainable existence in a way that embraces their current lifestyle and enhances it. Sounds totally “G” to me!

bobburnquist 01 Pro Skater Bob Burnquist And His Friends Are Taking The Fitness Business Green

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Arbor Sports | Ecologically Based Gear

arbor sports 01 Arbor Sports | Ecologically Based Gear

I’m an avid indoorsman who fled the bleak Midwestern winters for the more favorable southern California climate. And, despite a few offers of instruction, I have never in my life attempted to snowboard or ski. But that doesn’t mean I can’t appreciate the environmental contribution of Arbor Sports.

Until recently, I didn’t even know the Venice, California company was ecologically based. It’s not something they scream from the slopes; it’s just the way they are. And the way they’ve always been. Favoring natural materials over harmful, man-made ones, Arbor strives to provide the athlete or enthusiast with the best style and performance they can create with least amount of environmental impact.

arbor sports 02 Arbor Sports | Ecologically Based Gear

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