Apple iStairs | Natural, Sexy, Alluring, Illuminating & Of Course Completely Rethought

apple glass stairs Apple iStairs |  Natural, Sexy, Alluring, Illuminating & Of Course Completely Rethought

What is about Apple stores that make them so irresistible? Obviously, the Buddhist mantra of eliminating all desire came well before the creation of the iPhone, iPod and MacBook Air. But awesome products aside, there’s something about the user friendly yet high design of the layout that whispers: “Come on in… and bring your credit card.”

London design firm Eckersley O’Callaghan was enlisted to help Apple transition from hardware supplier to global retailer with “the creation of spaces that matched their pioneering brand values and providing a fitting showcase for their cutting edge design.”

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