What does it take to change the focus of the masses towards more sustainable lifestyles? If we ask the good folks of Wisconsin, they’d tell us it takes coordinating all types of groups, including government, business, and active citizens. And what you’d discover is that participants become more involved in their communities, which the key to making real change happen.
Travel Green Wisconsin — created in 2004 as an ad hoc advisory committee of business leaders, government agencies, and non-profits — is recreating the recreation landscape in Wisconsin. Their goal: educate people about sustainable tourism practices and promote businesses that are going for the green – both environmentally and fiscally. Why? A full three quarters of Americans have decided to lead greener lifestyles, but this dedication rarely carries over to vacations.