This is crazy, how come I have never seen this site/video before. The WindowFarms project is a non-profit organization out of NYC, collaborating and designing gardens you hang in your window. They have over 13,000 members all working together to create new improved systems. This is so awesome, I am thinking even a plant killing dark monkie like me could get this right. Look how cute the founder is too. Right?
The windowfarms project approaches environmental innovation through web 2.0 crowdsourcing and a method called R&D-I-Y (research and develop it yourself). Big Science’s R&D industry is not always free to take the most expedient environmental approach. It must assume that consumers will not make big changes. Its organizational structure tends toward infrastructure-heavy mass solutions. A distributed network of individuals sharing information can implement a wide variety of designs that accommodate specific local needs and implement them locally. Ordinary people can bring about innovative green ideas and popularize them quickly. Web theorists like Clay Shirky claim that this capacity to “organize without hierarchical organization” will be a fundamental shift in our society brought about by the web over the coming decades.
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