Despite my acute phobia of helmet hair, riding a bike suddenly seems like an attractive proposition… and I swear it has nothing to do with the new Chanel bicycle, which will be sold exclusively at Chanel boutiques next month. The eight-speed ergonomic bike is part of the luxury brand’s spring/summer 2008 collection and is an ode to Coco Chanel, who had a strong passion for sports.
In his 1996 book L’Allure de Chanel, Paul Morland quotes the legendary designer as claiming to have invented the female sport suit. Before that, she says, “They had very low waistlines, and were constrained at the hips, the legs, everywhere. By inventing the jersey, I liberated the body, I got rid of the waistline, I created a new silhouette.”
Now 11 years later, the company’s trying to do the same with the bike. Like the rest of Chanel’s line, the bicycle is destined to become an instant modern classic and a must-have for any socially conscious fashionista. It’s hand finished in refined black and of course is emblazoned with the obligatory double C logo. So what if it costs $12,400? Think of the all gasoline you’ll be saving and greenhouse gases you won’t be emitting. Well that is the the 2 hours your not jetting around the world in your private airplane, of course. Now, if only Chanel would design a bike helmet to match.(Spotted in Vogue Magazine)
Question for the Monkies or Drones reading this, how many of you out there, would drop a cool $12k on a Chanel Bike? Why or why not? Is this a good investment maybe for a future auction?