Contributing Monkie Sarah Backhouse
Published on October 26, 2009
This year shopping for green fashion is a mixed bag. Yes there are way more shops online and in your local neighborhoods, but the actual brand choices seem to be pretty limited still. Some of the brands, which tried to come out big, ended up failing and other brands have had to stay small as the economy takes a downward turn.
One of the big hopeful brands was NAU. Twenty some million later, the company all but closed down, as it ran out of capital to keep the doors open. Lucky for us and them, the brand quickly re-emerged as a small lighter company with a full online store. Since they have closed all physical locations, the best place to find NAU at the best price is on their site, nau.com. The NAU style fits the urban athletic type, who is looking for clothing which performs and will look at home on the streets of New York. Colors are classic and the cuts are all modern.
Big NAU shopping tip. Get on their mailing list, since they email out sale announcements directly to existing customers first. You can really score great deals, up to 50% if you get in there fast.
Stewartbrown.com | My next favorite green fashion store has to be Stewar+Browns own online store at stewartbrown.com. Stewart+Brown are one of those small fashion labels, who care about every aspect of the business. They spend a lot of time and care in sourcing and designing the fabrics which they use in their designs. Also, Stewart+Browns designs are just so pretty and well made. The only real issue, is finding their full line of clothing in any single store. This is why going direct to their own store is your best bet, if you really want to find exactly what you want. The down side is less sells. But you can always shop around.
BTCelements.com | The best part of BTC Elements has to be the founder herself, Summer Bowen. Summer has been a friend to G Living from day one. You can see her in many of our early shows and the Elizabeth Kucinich Eco-Make-over show. Summer loves green fashion and has a great eye. Her online store is a fresh place to find the hot upcoming designers.
Here is what Summer has to say about BTC Elements: Modern, eye-catching, uniquely crafted, BTC Elements combines smart style with sustainability. We hand-select each item in our boutique collection of fashion, gifts, and accessories with an eye to the environment and social justice. The result: Fresh, inspiring designs that are both earth friendly and ethically sourced.
Because we work closely with small designers and artists who share our passion, our online boutique carries many one-of-a-kind items you won’t find anywhere else. Our goal is to delight you with our distinctive collection of mindful products while providing value and excellent service.
Thegreenloop.com | As ethical clothing gains popularity and visibility, the all important question is where can you buy them? The internet is a great option for those who don’t live in urban centers, as well as those of us who are too lazy to leave our laptops. So, here are some suggestions on where to make some socially conscious sartorial purchases:
Greenloop offers the most complete selection of progressive, sustainable apparel as well as accessories, footwear and beauty products. Owner Aysia Wright constantly scans the market for new innovations and creative talent. From EDUN to Loomstate to Perfectly Imperfect, the result is a mix of big names and new designers, and the no nonsense layout is easy to navigate. What’s more, Greenloop gives 1% of profits to environmental causes and is striving to become ‘carbon neutral’ by offsetting shipping generated carbon.
Beklina.com | Beklina has a sweet, graphic layout that is instantly appealing. I like that the brand isn’t immediately evident. It’s not until you the click thru that you find out which designer you’ve been drawn to. On top of apparel and accessories, paper products and other “nest” items like ceramics are available. I especially like the supercute jewelry by Malin.
Cocosshoppe.com | Coco’s Shoppe.com may resemble a more traditional on-line boutique, but closer examination reveals cutting-edge ethical brands like Bahar Shapar and Spring and Clifton. They also carry items like innovative hemp and silk lingerie by Enamore. What sets Coco’s apart, however, are their organic beauty products like ginger soymilk wash by Hamadi and exquisitely packaged cosmetics by Rosie Jane.
Shopmodify.com | Modify is “founded upon a lifestyle that has proven one does not have to sacrifice great style and exquisite taste to go green”. Which is welcome news to any socially aware fashionista, especially one looking to drop $2,950 on a turquoise Beverlywood Regency Chair made from organic cotton and FSC certified wood. The site also features a vintage section with some breathtaking handbags.
greenwithglamour.com | Green with Glamour is founded by two Chicago-bred friends, Kathleen Rowan and Deana Bracken. GWG looks more magazine than website, featuring quotes from Walt Whitman and Coco Chanel as well as a personal shopper service. The sustainable clothing range is small but selective and is complemented by a beautiful homewares and gift ideas, which you can wrap up in recycled wrapping paper. And I definitely approve of glamour spelt with a u.