The Thrive Diet Takes Over the World

brendan brazier thrivediet 01 The Thrive Diet Takes Over the World

I’ve had more than my fill of the various fad diets currently taking over the world. Granted, I haven’t actually tried any of them; I’m just sick to death of hearing people’s catchphrases: “Bread is the enemy”… “I’m on phase two…” “Just three pills a day”… “I’m eating for my skin type”… “This six dollar candy bar has the correct ratio”…

None of it makes any sense to me. Especially considering the fact that I already know the secret to losing weight. It’s a very complex formula: burn more calories than you consume.

Easy, right? Yes. But complete? No.

Then along comes “The Thrive Diet” by Brendan Brazier. Currently taking Canada by storm, this book is set to reach American booksellers in early 2008. More than just a guide to losing weight, The Thrive Diet is an incredibly fascinating handbook to health, fitness and mental clarity, meticulously researched by a professional Ironman triathlete who set out on a quest to determine what fuels were necessary to keep his body in top form.

Brazier literally started from scratch, trying different diets and using his body as a barometer to determine their effectiveness on his training. After proving the dramatic effects nutrients have the on the body’s ability to recover after a workout – both positive and negative – he began looking for common denominators. It was during this series of experiments that he began to determine which foods were valuable to the body, which were not, and which were actually stress-causing.

thriveddiet book feature The Thrive Diet Takes Over the World

Believe it or not, this made sense to me – a health concept based not only on science, but on the actual trials and errors of someone who uses his body to the fullest and is in tune with its responses. There were no catchphrases, no gimmicks. Just simple, straightforward information.

Of course, my question was, “Do I have to start going to weird markets or buying strange food items I’ve never heard of”? The answer is no. There’s nothing funky about The Thrive Diet. Brendan gives you a shopping list of everyday ingredients and explains how to create healthier meal choices using simple household appliances like a blender, food processor and coffee grinder.

Focusing on the nutrient density, assimilation and absorption of food – all seemingly complicated concepts for the nutrionally-impaired – Brazier explains how the body responds to healthy foods vs. processed foods using easy-to-comprehend analogies and examples. He also discusses the reduction of the body’s stress through diet, which boosts energy and performance without the need of stimulants like coffee or sugar. And from there he details the significant benefits to improving personal health through diet, including the prevention of chronic diseases and halting of the aging process.

Proper diet equals health, which equals personal sustainability. Quite simply, “The Thrive Diet” is the most comprehensive diet and nutritional lifestyle guide I’ve ever seen.

And speaking of sustainability, it’s also easy on the environment. Brazier says basing our diet on primary-source foods (vs. processed or chemically enhanced) is the best thing we can do to preserve the health our planet.

What could be more “G”?

Check out The Thrive Diet here.
For more on Brendan Brazier, click here.

Catch Brandon on his Canadian book tour:

Wednesday October 3, 2007 – 12:00 PM to 2:00 PM
Seminar Health Tree
3819 St-Jean
Montreal (DDO), QC
514-624-2896

Wednesday October 3, 2007 – 7:00 PM to 9:00 PM
Seminar Travelodge Hotel & Conference Centre
1376 Carling Ave
Ottawa, ON
613-722-7600

Thursday October 4, 2007 – 3:00 PM to 5:00 PM
Book Signing
Rainbow Natural Food
1487 Richmond Road
Ottawa, ON
613-726-7113

Friday October 5, 2007 – 4:00 PM to 6:00 PM – Book Signing
Natural Food Pantry
126 York Street
Ottawa, ON
613-241-6629

Tuesday October 9, 2007 – 7:00 PM to 9:00 PM
Seminar Kelowna Art Gallery
1315 Water Street
Kelowna, BC
250-762-2226

Thursday October 11, 2007 – 7:00 PM to 9:00 PM
Seminar Ramada Inn Victoria
123 Gorge Road East
Victoria, BC
1-888-468-3514

Friday October 12, 2007 – 12:00 PM to 2:00 PM – Book Signing
The Vitamin Shop
1212 Broad Street
Victoria, BC
250-386-1212

Saturday October 13 to Sunday October 14, 2007
Vancouver Health Show Vancouver Convention & Exhibition Centre
999 Canada Place
Vancouver, BC
250-248-4440 / 800-471-1112
Seminar is on Sunday from 2:20 PM to 3:10 PM

Thursday October 18, 2007 – 7:00pm to 9:00pm
Seminar Radisson Hotel & Conference Center Canmore
511 Bow Valley Trail
Canmore, AB
403-609-5427

Saturday October 20 to Sunday October 21, 2007
Calgary Women’s Show
Calgary Stampede

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