UK Music Biz Forced To Go Green

rudebox UK Music Biz Forced To Go Green

Unless you’ve just woken up from a coma, it shouldn’t come as news that the music industry is going through some tough times. The major labels are all suffering as records sales are being replaced by digital downloads, legal or otherwise. Last year, album sales dropped 15% from 2006, a trend that’s been going on for eight consecutive years. This prompted cutbacks across the board, the biggest of which came from EMI who plans to “cut up to 2000 jobs and axe hundreds of artists”.

One artist they’ll be keeping is English singer-songwriter, Robbie Williams, who famously signed a $160 million deal with the label. Williams is the most successful British solo artist ever: he’s sold more albums in the UK than any other British solo artist and has album sales of over $70 million worldwide.

But that was then. His most recent album, Rudebox, sold a dismal 50,000 copies. So (here’s the green part), in an effort to generate income (according to The Guardian Unlimited), EMI is sending one million Rudebox CDs to China, where they’ll be used to resurface roads and be recycled into street lighting.

Sure, the Chinese may be able walk all over Robbie, but at least he’ll still have his name in lights.

Seriously, I guess every cloud has a silver lining. With EMI losing over $500 million last year, at least they’re the seeing the value of recycling.

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