Contributing Monkie Boise Thomas
Published on March 19, 2009
There’s no stopping Richard Branson. This guy began his $4 billion empire in the ‘70s when disco ruled, turned the “Me” decade of private jets to public air travel in the ‘80s, sipped soda in the ‘90s and now in the Oh-Ohs is going after… TELEVISION? Is he for real?
Yes. But as with any Hollywood story, there are facts and alleged facts.
The fact is this: Virgin Media is planning the first ever Virgin-branded television channel – Virgin 1. The alleged facts are that as part of the network’s programming, Branson will be launching his own version of Cribs-of-the-Rich-and-Famous – only with a green angle. Also rumored is that his host of choice is Australian soap actress turned pop singer, Natalie Imbruglia.
But instead of going to the homes of celebrities and admiring their twelve gas guzzling cars, gaudy wall hangings and extravagant use of resources, the story says that Ms. Imbruglia – apparently “Torn” no more – will be giving the celebs a good talking to about their unnecessary excesses.
While this sounds like something I’d watch, skepticism abounds. Why would the über powerful allow Natalie Imbruglia into their homes if all she planned to do was lecture them? Or will the Aussie be there under the guise of helpfulness?
Regardless of how it plays out, I wish Sir Richard all the success in the world with his new venture.