Contributing Monkie G Living Staff Monkies
Published on May 10, 2010
The ability to take one of the world’s oldest sustainable fabrics and spin it into a sleek, luxury designer line is exactly what G Living looks for. And this writer has a special fondness for hemp. Enter Viridis Luxe, where hemp is sexy and luxurious.
Hemp as a fabric is a time-honored tradition dating back to the Italian Renaissance. History would have us believe that hemp denim was even used in the creation of the very first pair of Levi’s.
Focusing primarily on fabric made from sheer silk hemp (you have to see their jersey tops), the Viridis Luxe creative team of Hala Bahmet and Amadea West have designed a collection of fashionable sweaters, skirts, wraps and tunics. (There’s also a terrific line of exotic bamboo t-shirts.) Their hands-on approach to beautiful, sustainable creation involves long fiber hemp harvested by hand, along with the use of all-natural dyes and routine supervision to ensure healthy factory working conditions.
Aside from the obvious sustainability factor, the great thing about designers committed to making gorgeously ethical clothes is that it inspires other designers to do the same. Even if it’s a slow process. As Bahmet says on the company’s website, “It’s not replacing all the other cars on the road overnight, but it’s getting people ready for a different way of thinking about agriculture, petroleum, and their lifestyle. We want to move people gently in the right direction.”
Up next for Viridis Luxe are a luxury denim line and a lingerie collection.