Volvo Heico Sportiv S80 | High Performance, Low Utility

volvo heico 01 Volvo Heico Sportiv S80 | High Performance, Low Utility

Volvo, in conjunction with aftermarket wizard HeicoSportiv, unveiled some of its latest flair at the SEMA (Specialty Equipment Manufacturer’s Association) show in Las Vegas with its concept E85-burning, turbo-charged S80. The SEMA show is basically an orgy for fast, pimped-out cars (and “trucks”), replete with the obligatory buxom calendar girls titillating teenage hormones. Why Volvo is there, I’m not sure, but the S80 seemed a bit out of place – kind of like a tuxedo at a rodeo.

The S80 could stand alone as an iconic sports car, given its alternative fuel engine (85% bioethanol) and its comprehensive package of sporty bling – including 350 horsepower that will get you from 0 to 60 in 5.8 seconds. All this while maintaining the S80’s luxurious Volvo style.

volvo heico 03 Volvo Heico Sportiv S80 | High Performance, Low Utility

volvo heico 04 Volvo Heico Sportiv S80 | High Performance, Low Utility

What’s the point? Other than the ethanol-burning engine, I don’t see much utility. The S80 (and its Heico sibling) is simply another over-sized passenger car that guzzles more gas than necessary. Volvo has led the market in safety for many years… maybe it’s time to put some R&D dollars into making safe and clean cars, rather than focusing on expanding its market to the SEMA crowd. Ethanol is not the cleanest-burning fuel alternative, but it is a change for the better, and hopefully Volvo will incorporate some of this technology into other models.

For now at least, give me a hybrid. I’ll lower the suspension myself.

Here’s a YouTube video on the Heico S80.

volvo heico 02 Volvo Heico Sportiv S80 | High Performance, Low Utility



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