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Volvo Heico Sportiv S80 | High Performance, Low Utility

Posted By G Living Staff Monkies On January 4, 2008 @ 6:04 am In Alternative Vehicles,G Living | No Comments

Volvo, in conjunction with aftermarket wizard HeicoSportiv, unveiled some of its latest flair at the SEMA (Specialty Equipment Manufacturer’s Association) show in Las Vegas with its concept E85-burning, turbo-charged S80. The SEMA show is basically an orgy for fast, pimped-out cars (and “trucks”), replete with the obligatory buxom calendar girls titillating teenage hormones. Why Volvo is there, I’m not sure, but the S80 seemed a bit out of place – kind of like a tuxedo at a rodeo.

The S80 could stand alone as an iconic sports car, given its alternative fuel engine (85% bioethanol) and its comprehensive package of sporty bling – including 350 horsepower that will get you from 0 to 60 in 5.8 seconds. All this while maintaining the S80’s luxurious Volvo style.

What’s the point? Other than the ethanol-burning engine, I don’t see much utility. The S80 (and its Heico sibling) is simply another over-sized passenger car that guzzles more gas than necessary. Volvo has led the market in safety for many years… maybe it’s time to put some R&D dollars into making safe and clean cars, rather than focusing on expanding its market to the SEMA crowd. Ethanol is not the cleanest-burning fuel alternative, but it is a change for the better, and hopefully Volvo will incorporate some of this technology into other models.

For now at least, give me a hybrid. I’ll lower the suspension myself.

Here’s a YouTube video on the Heico S80.

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