Contributing Monkie Sarah Backhouse
Published on January 13, 2009
Global warming is an issue that affects us all – government, business, consumers — yet who’s going to take the lead in solving it? Apparently, not government. We’ve been waiting ten years for Washington to sign the Kyoto Protocol, but to no avail. Given the government’s reluctance towards environmental legislation, it’s up to consumers and companies to bear the brunt of the responsibility, something ClimateCounts.org is well, counting on.
Climate Counts is “a nonprofit organization funded by Stonyfield Farm, Inc. and launched in collaboration with Clean Air-Cool Planet”. Their mission? To bring consumers and businesses together in an effort to combat global warming. Climate Counts empowers the consumer and encourages them to support companies “that are taking positive, proactive measures to reduce their climate footprints”.
Companies listen, partially for altruistic reasons, but also because they know that environmentally irresponsibility affects their bottom line. To date, 56 companies across eight major consumer sectors have been scored based on the following criteria: their current climate footprint; efforts to reduce their climate footprint; support of progressive climate legislation; and transparency.
So, let’s check out some of the categories. In Apparel, Nike is “striding” ahead of their competition, scoring an impressive 82 out of 100. Levi Strauss, on the other hand, is “starting” with total of 22. In internet/software, Google strides ahead with 55, while Amazon and eBay are “stuck” on 5 apiece. Interesting that one — given the nature of eBay, you’d think their score would be a little higher. In media, GE (71) narrowly beats out News Corp (63), while Viacom languishes with a measly 4. In the field of electronics, IBM scores highly with 77, while Apple’s stuck at 11. Finally, in food products, who should top the list — striding in with 78 points — but Stonyfield Farm. Hmmm… Suspicious? Or just proactive?
For more information on Climate Counts, click here.